The Corner Shop PR
Fourth Floor, 25 Lexington Street
London W1F 9AG
T: +44 (0)20 7494 3665
F: +44 (0)20 7734 7280
E: info@thecornershoppr.com
Publicists Ben Chamberlain and Ryan Petersen merged to create The Corner Shop Public Relations in 2007 after collaborating on the UK launch of Avenue Q, for Cameron Mackintosh, the London opening of Tim Supple’s extraordinary A Midsummer Night’s Dream at the Roundhouse and the launch of Dominic Cooke’s first season at the Royal Court Theatre. Together they have created a PR team to be reckoned with, which aims to provide an extremely high-quality, tailor-made service to its varied list of clients.
As specialists in the world of theatre Ryan and Ben have between them over 25 years of experience in Arts PR. Joining forces has meant that their clients are benefitting from their combined experience as well as the quality of service that they are renowned for individually - now enhanced by their collaboration.
Ben Chamberlain has worked in arts marketing and PR for over 15 years; starting his career in a small agency, moving on to English National Opera and, later, Battersea Arts Centre. He established Chamberlain AMPR, alongside Clair Chamberlain, in 1999 to offer an integrated marketing and PR service primarily to arts sector clients. The company has established long and productive relationships with many key clients.
Ryan Petersen worked in-house and in agency press offices regionally and in the capital before joining Kirwin Media in 1999 where, over five years, he publicised over 40 West End theatre productions and managed the public relations activity for many of the industry’s high-profile performers and directors. In 2004 he established Petersen Public Relations and was retained by Disney Theatrical Productions, alongside other freelance work.
The Corner Shop is retained year-round to work on Matthew Bourne’s work for New Adventures, Disney’s ‘The Lion King’, and the Regent’s Park Open Air Theatre. Other project-based work this summer includes the King and I at the Royal Albert Hall, Manchester International Festival as well as ongoing work with Spring Awakening, La Cage Aux Folles, La Clique and West Side Story. The autumn sees a new touring production of The Rocky Horror Show and the continuing tour of Quadrophenia.
The Corner Shop team also includes Marketing specialist, Clair Chamberlain, Publicists Kasey Glazebrook and Chloe Pritchard-Gordon and Press Office Co-ordinator, Laura Macleod Brown.
The Corner Shop’s current and recent projects include:
Matthew Bourne – New Adventures
Ongoing media management for Matthew Bourne and all of his UK and International work with New Adventures. Currently includes a national tour of Nutcracker!; the international and UK tours, and the London run, of Edward Scissorhands, and the world premiere of his new work Dorian Gray, which is revived this summer in London along with a UK and European tour
Disney Theatrical Productions
Ongoing PR services to Disney’s ‘The Lion King’; one of the most successful musicals in the history of the West End which this autumn celebrates its 10th anniversary
Sonia Friedman Productions and Chocolate Factory Productions
Ongoing press work on the hugely successful West End production of La Cage Aux Folles
Spring Awakening
Press and PR for a British production of the new musical Spring Awakening, based on Frank Wedekind’s controversial play, now playing at the Novello Theatre.
La Clique Productions, Mark Rubinstein Ltd and Mick Perrin for just For Laughs
Ongoing press work on the successful London run of La Clique
Raymond Gubbay Ltd, Sadler’s Wells and Askonas Holt
Press campaign work for the four week dance season – Spring Dance at the London Coliseum
Raymond Gubbay Ltd
Press campaign work for the forthcoming production of The King and I at the Royal Albert Hall
Manchester International Festival
Press campaign work for the theatre and dance programme in the 2009 summer Festival in Manchester.
Regents Park Open Air Theatre
For the second consecutive season The Corner Shop will manage the press campaign for the summer season at the Open Air Theatre, which includes Much Ado About Nothing, The Tempest, The Importance Of Being Earnest and Hello, Dolly!
Ambassador Theatre Group
The 50th anniversary production of West Side Story currently on a nationwide tour having launched at Sadler’s Wells last summer. Later this year The Corner Shop will work with Ambassador Theatre Group on a tour of the ever popular The Rocky Horror Show.
Kenny Wax Ltd
The press campaign for a new touring production of Pete Townshend’s Quadrophenia which will open in May 2009 in Plymouth.
Mama Group plc
Group marketing and PR management for the live music division of this company. The venue estate includes Hammersmith Apollo, the Forum, the Barfly Group, the Jazz Café, Borderline and Garage as well as the Lovebox and Great Escape festivals.
Marketing Consultancy on behalf of RSC, NT, ENB, ROH & ENO
Marketing consultancy on an ‘Infrequent Attendees Project’. Clair Chamberlain recently collaborated with the National Theatre, RSC, English National Ballet, Royal Opera House and the ENO to generate ideas and ways of making people increase attendance across all five organisations.
Marketing Consultancy on behalf of The South Bank Centre
Marketing campaign for a one night special curated to celebrate the South Bank’s emerging artists scheme.
Edinburgh International and Fringe Festivals
Annual trips to Edinburgh to promote a variety of shows. Recent shows promoted in Edinburgh include: Into The Hoods, Fuerzabruta, Matthew Bourne’s Dorian Gray and La Clique.